BRAND IDENTITY

MT. BALDY SCHOOL

Mariah attended Mt. Baldy School from K-8th grade so the small mountain school holds a special place in her heart. MBSD had used an image of The Baldy Bell since the mid-1900s, but never had a high-quality, vector version of the logo. They wanted to update the brand, keep it accessible to the mountain community, and have an identity that felt appropriate for anything from grant applications to fundraiser T-shirts.

CoG developed a trio of marks that could be used independently or together depending on the audience or story being told. We wrapped everything up into an exciting brand book so everyone could embrace the new brand!

ROLE

brand identity