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Design and programming for a sweet little interactive game to promote Quest's SQL Server software.
Look at all of those evil little SQL performance foes ... You want to play don't you??
Racing enthusiasts ourselves, there may have been a few celebratory expletives when we heard Quest was sponsoring an ALMS car.
And a few more when we got to oversee the design and see it snake around the track in Virginia.
In addition to branding and promotion, many of Dell's day-to-day design tasks were also actively managed and improved over time.
Including the creation of sales collateral for over 200 products...
...Both in print and online.

Over several years, CoG helped Dell's enterprise software division (formerly known as Quest Software) hone its message and promote it globally via digital, social and print-based marketing initiatives.


Corporate and product-based campaigns were developed by an in-house/agency team to incredible results: top-line sales doubled over our six years embedded with the Dell team.